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Sprinque and Amasty announce their official partnership to fuel B2B merchants’ growth

Updated: Feb 28



After a fruitful collaboration while developing Sprinque’s Magento integration, we are proud to announce that we are entering an official partnership with Amasty in order to help B2B merchants digitize their business and scale their online growth, especially in the Magento ecosystem.


While Sprinque is on a mission to accelerate B2B e-commerce by offering flexibility in how business buyers pay, as a Magento’s Premier Technology Partner, Amasty is a leader in the Magento extensions market with over a decade of expertise, and has accumulated insights and success stories with over 120.000 businesses globally.


With a shared mission to bring innovation to the e-commerce space, our paths were bound to cross: Amasty understands the needs of e-Commerce businesses and their urge to transform their operations by implementing high-end solutions designed with an emphasis on quality, customer experience and long-term value for business owners. And that is exactly what Sprinque brings to the table by providing European B2B merchants with the most flexible B2B payments solution while also putting an end to manual processes.


The timing for this partnership could not be better and the market could not be more ready for this joint venture. As McKinsey & Company reports, about 65% of B2B companies across industries are fully transacting online and research from Wundermanthompson indicates that 52% of B2B buyers are frustrated with the existing online buying experience. And even more, 85% of B2B buyers would turn to a competitor if a supplier’s digital channel couldn’t keep up with their needs. This is exactly the pain point we solve for B2B merchants who want to offer their international customers a smooth digital experience and a pay by invoice solution on par with the B2C standards.


“We are thrilled to partner with Amasty in order to help B2B merchants migrating online to create the best in class B2B ecommerce purchasing experience. We are offering Amasty current and future European clients the ability to cater to their international buyers with a B2B checkout experience on par with the existing B2C standards. We are confident that with Amasty’s expertise and network, we are poised to reach more B2B merchants faster.” - Juan Espinosa, Sprinque CEO

This partnership will provide a wide range of B2B merchants looking to expand across geographies a total solution to transform their business online, optimize their existing B2B e-commerce, and provide a seamless B2B buyer journey. Amasty will support with their 14 years of experience with a strong focus in Magento solutions, and Sprinque as a B2B payment expert with their Pay by Invoice solution available to European merchants with a global customer base.


“We are beyond excited to partner with Sprinque on expanding growth opportunities for B2B businesses. It's due time that B2B merchants enjoy all the B2C benefits of flexible payments and seamless buying experience in a risk-free environment. Amasty is proud to frontrun this initiative with Sprinque's B2B payment expertise and their Pay by Invoice solution. Bringing in Amasty's years of experience, technological background and large community of excited early adopters, we're certain to achieve greater budget management flexibility in B2B commerce.” - Sergej Derzap, Amasty CEO, eMBA, Forbes Business Council Member.

If you are interested in understanding how Amasty and Sprinque can help you to reach your growth goals for your B2B online shopping experience, book a demo below.


Are you an agency and you’d like to understand how your clients can provide net payment terms easily and safely online? Reach out to our partnership team now! We’ll help you supercharge your clients’ growth and implement digital processes to manage their invoicing and payments pains!


Book a demo to understand how Sprinque can help you

About Sprinque


Sprinque is Europe's most flexible B2B payments platform on a mission to help B2B businesses grow safely in a digital world. Sprinque enables B2B merchants and B2B marketplaces to extend payment terms to their customers, with the option for them to pay 7 - 90 days later, without taking on additional risk or operational overhead.


Sprinque was founded in the spring of 2021 in Amsterdam by Manoj Tutika (CTO), Mark Holleman (CPO), and Juan Espinosa (CEO). Before founding Sprinque, Tutika was a founding engineer at several VC-funded startups, most recently at AI-startup Netradyne. Espinosa led the go-to-market strategy at MessageBird, which this year exceeded a valuation of a billion euros. Holleman most recently developed Buy Now, Pay Later and other payment solutions for the leading B2B marketplace in Europe while at Arvato Financial Solutions (Riverty).



About Amasty


Established in 2009, Amasty is the first Premier Magento Extension Builder with the ultimate mission to help e-commerce businesses grow through innovation, consistency, and quality of delivered solutions and services.


In 14 years, their 300+ modules have helped more than 120K customers worldwide to make web stores more powerful and efficient in marketing, inventory management, administration, media, SEO, and more. With 97% of overall satisfaction rate, Amasty has long-term goals of transforming the e-commerce industry for both industry beginners and experienced enterprise customers (Canon, Olympus, Helly Hansen, eBay, Nespresso, and Blizzard among them).


Book a consultation or get in touch with Amasty at partners@amasty.com.

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